As Assistant Vice-President of Distribution Communications at Canada Life, Amal drives change management, communications and thought leadership strategies that help advisors build better businesses and serve more Canadians.

Throughout her career in the in financial services industry, Amal has built several nationally recognized business development programs for HNW advisors, including Quintessential: Proven practices of leading advisors, the country’s first advisor video marketing pilot, and Going Digital, an essential toolkit launched at the beginning of the pandemic.

Amal is a graduate of Columbia University, Harvard Business School’s CORe program and recipient of a Lean Six Sigma Green Belt from McGill University’s Desautels Faculty of Management. She has been published in Investment Executive, advisor.ca, and has podcast on marketing and business strategy called We're Working On It, available on the podcast app and Spotify.